As the population evolves in the United States, it is important from a consumer product business standpoint to recognize the Hispanic community, a significant demographic already at a quarter of the population, is critical and growing. However, it’s also...
Shein is an e-tailer that’s growing in the United States by growing with the Gen Z consumer, and how Shein is adapting could provide some insight into addressing this now-critical consumer group. Gen Z is a main topic of interest, but the group still is a...
As retailers reach out to Generation Z, sustainability has been an important part of their strategy to address social concerns considered critical to their purchasing decisions. Gen Z, however, isn’t one-dimensional, so it’s important to think about...
Retailers are paying more attention to emergent Generation Z, recognizing the burgeoning opportunity to serve the consumer segment is a lot more than kid stuff. A group that ranges from 10 to 24 years old, Gen Z is beginning to make its mark in the consumer...
