As it reconfigures its presence in the United States to reach consumers in new ways, Ikea has literally rolled out a new off-to-college promotion that acts as a mobile showroom. Ikea has been developing formats to serve communities where adding one of its full-sized...
The Williams-Sonoma Pottery Barn Teen banner is launching new digital tools and an enhanced shopping and design service experience for dorm essentials, including bedding, bath, storage and décor. Consumers can use the tools to shop the banner’s largest dorm collection...
As the new school year approaches, Walmart is updating its back-to-the-classroom promotions to make shopping affordable, easy and fun, the company asserted. According to Walmart, the initiatives include: The destination for return to campus needs. Assortments to...
As part of its back-to-school and back-to-college promotions, JCPenney has set a schedule of tax-free events throughout the United States and Puerto Rico, the company reported in a blog post. JCPenney also has created online destinations for a range of return-to-class...
Bed Bath & Beyond is launching a furniture and furnishing collection with the husband and wife design duo known as The Novogratz as part of its back-to-school push. The new curated collection of furniture and furnishings is available in Bed Bath & Beyond...
