by Peter Giannetti | Dec 4, 2024 | Retail Articles
More than half of 2024 Cyber Weekend shoppers made purchases mostly or only online, while continuing concern about higher prices factored notably in their shopping and purchase choices, according to market research company Numerator. Numerator surveyed more than 9,600...
by Peter Giannetti | Nov 21, 2024 | Retail Articles
A survey by market research firm Numerator indicates 73% of U.S. consumers plan to shop Cyber Weekend 2024. More than half of consumers plan to shop Black Friday (56%) and/or Cyber Monday (52%), according to the Numerator survey. Meanwhile, 31% plan to shop the...
by Mike Duff | Dec 13, 2021 | Featured News, Retail Articles
Market research firm Numerator reached out to more than 10,000 Cyber Weekend shoppers in an effort to understand how consumers are reacting to trends as the holiday shopping season progresses and discovered, among other things, that their shopping has been hit by...
by Mike Duff | Dec 1, 2021 | Retail Articles
Market research firm Numerator released early Black Friday data indicating Amazon captured the highest spend share for the occasion and Cyber Monday data revealing inflation and supply chain issues affected how consumers shopped. Amazon came out on top for the second...
