A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
A study by creator retailing platform LTK reveals 38% of consumers plan to start holiday shopping in September, a 25% increase from last year. Shoppers who look to creators for inspiration also plan to shop earlier this year, LTK noted, with 45% intending to start in...
Doubling down on the early season holiday promotions, Walmart is announcing the return of its month-long savings event Black Friday Deals for Days. And in another initiative with holiday ramifications, Walmart is launching a new platform designed around creators and...
