As it reconfigures its presence in the United States to reach consumers in new ways, Ikea has literally rolled out a new off-to-college promotion that acts as a mobile showroom. Ikea has been developing formats to serve communities where adding one of its full-sized...
According to the 2024 U.S. Back-to-School Consumer Sentiment Survey from Sensormatic Solutions, a Johnson Controls company, 74% of consumers plan to conduct their classroom return shopping in-store, which remains the top option chosen year-over-year. However, the...
Target Corp. has kicked off its back-to-school campaign by showcasing savings on must-have school supplies and its premium paid loyalty program. Back-to-school deals include a discounted fee to join the company’s step-up Target Circle 360 loyalty program, and Target...
Office Depot is rolling out a marketing campaign showcasing its wide selection of products and services to demonstrate that it offers more than basic office supplies. In the campaign using the slogan “OD Does It,” the company shows how Office Depot can be...
The Williams-Sonoma Pottery Barn Teen banner is launching new digital tools and an enhanced shopping and design service experience for dorm essentials, including bedding, bath, storage and décor. Consumers can use the tools to shop the banner’s largest dorm collection...
