Market research company Numerator reported 80% of Christmas celebrators plan to purchase gifts, with gift cards topping the list of most likely gift purchases and home goods coming in fourth. Key results of Numerator survey: 57% of shoppers said they would spend the...
Right around 157.2 million consumers plan to shop on the last Saturday before Christmas, Super Saturday, according to an annual survey released by the National Retail Federation and Prosper Insights & Analytics, up from 141.9 million on the date in 2023. The total...
The five-day holiday weekend from Thanksgiving through Cyber Monday saw an estimated 197 million active shoppers, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The total is second highest in the poll’s...
There are fewer holiday shopping days after a late Thanksgiving this year, and that is a good situation for retailers, according to Marshal Cohen, chief retail adviser for market research, analytics and consumer shopping behavior specialist Circana. Noting that...
Macy’s announced its Black Friday specials including a curated selection of exclusive items, new brands and notable values for consumers across key categories, including housewares and luggage. Macy’s is establishing holiday incentives in all its categories, including...
