by Mike Duff | Jun 26, 2024 | Retail Articles
A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
by Mike Duff | Jan 3, 2023 | Retail Articles
According to Placer.ai, catering to the tastes and preferences of young shoppers is a strategy that has proven particularly important for leading retailers in the beauty sector. In recent years, the traffic tracker and market researcher noted, Gen-Z has become a...
by Mike Duff | Nov 28, 2022 | Featured News, Retail Articles
Despite Black Friday promotions beginning earlier than typical this year, retailers saw an 11% increase in day-of Black Friday site traffic, a 5% increase in the number of orders and a 1% increase in average order values versus the sales period a year earlier,...
by Mike Duff | Jun 1, 2022 | Retail Articles
Consumers in the United States want to go back to their old, pre-pandemic shopping habits while maintaining those they developed while COVID-19 kept them homebound, according to a Consumer Pulse study by McKinsey & Co. More people across the country have...
