A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
According to Placer.ai, catering to the tastes and preferences of young shoppers is a strategy that has proven particularly important for leading retailers in the beauty sector. In recent years, the traffic tracker and market researcher noted, Gen-Z has become a...
Despite Black Friday promotions beginning earlier than typical this year, retailers saw an 11% increase in day-of Black Friday site traffic, a 5% increase in the number of orders and a 1% increase in average order values versus the sales period a year earlier,...
Consumers in the United States want to go back to their old, pre-pandemic shopping habits while maintaining those they developed while COVID-19 kept them homebound, according to a Consumer Pulse study by McKinsey & Co. More people across the country have...
