by Mike Duff | Sep 4, 2024 | Retail Articles
In a major initiative to reposition its consumer outreach, Kohl’s is showcasing home products in a new brand platform using the slogan “Where Families Come First” to emphasize its embrace of all families and the real, messy and beautiful moments they spend together....
by Peter Giannetti | Mar 11, 2024 | The Inspired Home Show, The Inspired Home Show 2024, Trade Shows & Associations
This is the second in a series of articles previewing the industry education program inside the Inspiration Theater during The Inspired Home Show 2024. This installment previews education sessions focused on Branding. Presentations on storytelling through branding,...
by Chandler Harvey | Oct 4, 2023 | Home + Housewares, Kitchen Tools & Gadgets, Kitchenware
AeroPress has unveiled a brand and packaging refresh for its coffee brewers that retains the brand’s hexagonal-shaped box but utilizes bold colors to help the products stand out more on store shelves and signify each product’s ethos. Honoring the past...
by Chandler Harvey | Aug 17, 2022 | Truth on Trend, Videos
Truth on Trend is an exclusive HomePage News video series that examines the evolving connection between consumer behavior and the home + housewares industry and the pursuit of effective trend forecasting. The series is co-hosted by Peter Giannetti, HomePage News...
