by Mike Duff | Feb 24, 2025 | Retail Articles
Age and gender play a significant role in online shopping, according to the 2025 Consumer Insights Report from Wunderkind, a performance marketing firm. Mobile will be the future of e-commerce as smartphones are the go-to device for online purchases for Gen Z, with...
by Mike Duff | Jul 22, 2024 | Retail Articles
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Jun 27, 2024 | Retail Articles
The Deloitte Summer Travel Survey revealed travel interest among consumers in the United States in 2024 is similar to last year, although they are likely to take fewer trips, and travel prices are playing a bigger role in keeping people home. Some 39% of consumers say...
by Mike Duff | Sep 11, 2023 | Retail Articles
Gen Zers, Millennials, Gen Xers and Boomers all have distinctly different expectations from brands, shopping preferences and patterns, and outlooks for the future, according to a study by Near Intelligence, a global data platform, including the upcoming holidays. In...
