A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
The Deloitte Summer Travel Survey revealed travel interest among consumers in the United States in 2024 is similar to last year, although they are likely to take fewer trips, and travel prices are playing a bigger role in keeping people home. Some 39% of consumers say...
Gen Zers, Millennials, Gen Xers and Boomers all have distinctly different expectations from brands, shopping preferences and patterns, and outlooks for the future, according to a study by Near Intelligence, a global data platform, including the upcoming holidays. In...
The summer’s major retail events, including Amazon’s Prime Day, are on the way, An Adobe Commerce study reveals many consumers, concerned about issues such as inflation, are less willing to spend money on discretionary items during the summer sales as they prioritize...
