Sustainability is a factor that’s more important to consumers today. It has a recognized value in branding and product positioning, which is fostering increased adoption across the housewares sector. Retailers and manufacturers both have been considering how they can...
As Earth Day arrives, Beko Home Appliances and Alibaba.com released studies suggesting that demand for products associated with sustainability has a better-than-average chance of becoming popular with consumers. Research sponsored by Beko, which specializes in...
European home appliance brand Beko has introduced a line of eco-friendly appliances. The seven-product line includes a washing machine/washer dryer, an oven, a tumble dryer, a refrigerator, an espresso coffee maker and a dishwasher. Hakan Bulgurlu, CEO of Arçelik,...
