Although market research on the emerging back-to-school and college season has been somewhat mixed, the KPMG 2023 Consumer Pulse Back to School Survey indicated that more consumers will shop early and hunt for discounts as they still expect to spend significantly more...
For back-to-school 2023, JCPenney fielded a study of parents, and 91% said price and value are leading considerations for the seasonal purchasing period. A second study identified home trends young people are embracing, the company indicated. To help parents, on...
According to a survey released by the National Retail Federation and Prosper Insights and Analytics, consumers will spend record amounts for back-to-school and back-to-college shopping this year. Study results indicate that back-to-school spending will reach $41.5...
According to a 2023 Sensormatic Solutions survey, consumers in the United States will continue to prioritize in-store shopping as they prepare for the coming school year, with 79% of consumers planning to conduct their back-to-school shopping at brick-and-mortar...
According to a survey from business services firm Deloitte, many K-12 parents plan to postpone nonessential purchases while replenishing classroom necessities as they face high prices for back-to-school supplies. The findings from Deloitte’s Back-To-School...
