When it comes to back-to-school promotions, Staples pushed more products than any other retailer while Kohl’s spent the most on advertising for the season, according to a Numerator study. Promotions ran fast and furious at the beginning of the back to school although...
JCPenney is approaching the back-to-school season with a “redefined” Home Expressions line; the new Thereabouts private-label apparel collection, which extends into large sizes; and a Mystery Sale that continues through August 8 giving shoppers a chance to save an...
Meijer sees self-expression as a key driver in back-to-school sales in the early part of the sales season and continuing as students and parents check items off their shopping lists this summer. Enthusiasm for a classroom return has consumers shopping earlier with a...
Although back-to-school shoppers in 2021 are ready for a fresh start this fall after the COVID-19 pandemic made remote learning dominant during 2020, consumers who are most concerned about illness and plan to spend a little more on safety, according to the...
The National Retail Federation is forecasting that consumers will spend record amounts for both school and college supplies as families and students plan to return to in-person classrooms this fall. NRF announced that consumers responding to its annual back-to-school...
