Although market research on the emerging back-to-school and college season has been somewhat mixed, the KPMG 2023 Consumer Pulse Back to School Survey indicated that more consumers will shop early and hunt for discounts as they still expect to spend significantly more...
For back-to-school 2023, JCPenney fielded a study of parents, and 91% said price and value are leading considerations for the seasonal purchasing period. A second study identified home trends young people are embracing, the company indicated. To help parents, on...
According to a survey released by the National Retail Federation and Prosper Insights and Analytics, consumers will spend record amounts for back-to-school and back-to-college shopping this year. Study results indicate that back-to-school spending will reach $41.5...
Target Corp has initiated its back-to-school and back-to-college promotional season, one that overlaps with Circle Week, the company’s entry into the Amazon Prime Day-led July discount event battle among major retailers. Target stated back-to-school and...
The Williams-Sonoma Pottery Barn banner has launched its largest dorm collection to date with the assortment now featuring dorm bedding, bath, storage and decorating essentials. Customers can shop the expanded dorm collection online, in-store and on the Pottery Barn...
