Inflation is still a significant factor in consumer behavior even though the rate has declined, according to a survey conducted by R.R. Donnelley & Sons Co. The survey revealed consumers across key demographic groups are shifting their shopping habits,...
PwC’s 2024 Holiday Outlook survey revealed 59% of respondents believe inflation will influence their holiday purchasing this year. Even so, consumers indicated they would spend about 7% more for their year-end festivities for an average of $1,638. The survey suggested...
Consumer confidence slipped in April, hit by decreased comfort in the job market, non-essential spending and the ability to make ends meet, according to Numerator. The market researcher’s April Consumer Confidence Score was 56.9, down 0.4% from March. The score is an...
A recent survey by Upgraded Points detailed how 1,000 Americans handle online shopping and returns, and, as it turns out, Gen Z consumers don’t necessarily go along with prevailing trends. Upgraded Points is a company that helps consumers use credit cards and travel...
Generation Z continues its emergence as a primary consumer segment, and, as the group approaches the holidays, it is demonstrating some distinct preferences that can translate to opportunity. Although sources differ slightly, Gen Z consumers range from 11 to 26 today....
