Warehouse clubs dominated the American Customer Satisfaction Index among general merchandise retailers, but Macy’s and Target were also among the leaders. Costco and Macy’s led all others with a satisfaction score of 82 with Target and Sam’s Club just behind at...
The American Customer Satisfaction Index set record high at 77.8 in the 2023 fourth quarter, up from a 2022 low of just under 73, which was its deepest dive since 2002. Happy customers are likely to spend more, and the organization pointed out that the economy in the...
