Walmart President and CEO Doug McMillon, in his annual letter to shareholders, associates and customers, expressed gratitude for their contributions and patronage while highlighting company focal points going forward. McMillon said Walmart continues to address...
JCPenney is rolling out a “Shopping is Back!” integrated marketing initiative developed to give consumers a fresh, brand-oriented look at the company in stores and online. The retailer characterizes the initiative as a celebration of shopping and the...
The head of Walmart Connect outlined how the company is expanding and refining its advertising platform. In a blog post on its corporate website, Rich Lehrfeld, senior vice president and general manager, Walmart Connect, declared that now is a transformative time in...
In the holiday season, Big Lots is encouraging shoppers to embrace “have-it-all-idays” in advertising starring Molly Shannon and Eric Stonestreet. The new advertising, already begun airing, runs as a series of spots deployed across local and national television,...
McGruff the Crime Dog is on the case this holiday season pointing out and raising awareness of counterfeit products. As part of the Go For Real anti-counterfeiting campaign, the National Crime Prevention Council, McGruff’s home base, and the United States Patent and...
