As it approaches the holidays, Walmart has launched an initiative developed to boost marketplace sellers in everyday practice, Mike Greenberg, head of marketplace, Walmart Connect, pointed out in a blog post. In October, Walmart will give marketplace sellers access to...
Meyer Corporation U.S. today premieres a new national television campaign in support of its Circulon SteelShield Technology Cookware. The 30-second television ad spotlights the collection’s durable hybrid non-stick and stainless steel cooking. Instead of taking the...
Walmart and Roku have entered a first-of-its-kind partnership in a move to make streaming TV the next critical e-commerce shopping destination, Roku announced. Walmart will become the exclusive retailer streaming on Roku, allowing consumers to purchase featured...
Ulta Beauty has announced the launch of its retail media network, UB Media, which will offer brands addressable advertising that leverages its Ultamate Rewards members. The company characterizes its reward members as the biggest community of beauty enthusiasts in the...
Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
