In a media move, PayPal Holdings has announced leadership appointments to drive the creation of a new advertising platform and strengthen the company’s consumer value proposition. PayPal has named Mark Grether as svp, general manager, PayPal Ads and John...
Amazon is making major gains in advertising, but it is part of a changing e-commerce landscape where conditions are evolving, according to a study by Jungle Scout. The company’s advertising revenue has grown from $12.6 billion to $46.9 billion in 2023. Amazon’s...
Retail media is becoming a bigger factor in today’s market, and Rich Lehrfeld, senior vice president and general manager, Walmart Connect, detailed where the retailer is going with its entertainment and advertising venture. Walmart is currently pursuing an acquisition...
Lowe’s Cos. has teamed up with some NFL stars to promote and support do-it-yourselfers in getting home projects up and going. The initiative launches in alignment with a 360-marketing campaign, which is an extension of the Lowe’s Knows creative platform that...
With Mother’s Day fast approaching, Walmart is giving away up to 20,000 free one-year Walmart+ memberships worth almost $2 million in value to new moms as part of a campaign that includes celebrity parenting advice. The Mother of All Savings Memberships campaign...
