Black Friday, Thanksgiving and Thanksgiving Eve all saw higher online sales in 2024 versus the same occasions a year ago, according to Adobe Analytics. Black Friday digital sales were $10.8 billion versus $9.8 billion in 2023, while Thanksgiving sales were $6.1...
According to the 2024 U.S. Holiday Shopping Forecast from Adobe Digital Insights, e-commerce growth during the November/December core shopping season has the potential to produce an online spending record of $240.8 billion, up 8.4% from 2023, as inflationary pressures...
Coming off what it characterized as a successful Prime Day, Amazon has announced it will enter a lawsuit alongside the Better Business Bureau to shut down a source of what it characterizes as fake reviews. Although it doesn’t release numbers on Prime Day, Amazon...
Whatever else comes out of the year’s end, the holiday season experienced gains in online sales, according to Adobe Analytics and Signifyd. Adobe Analytics pegged online holiday season retail revenue, defining the period as November 1 to December 31, at $222.1...
Adobe reported the period between Thanksgiving and Cyber Monday, characterized as Cyber Week by the business services firm, generated $38 billion overall, up 7.8% year over year. Cyber Monday, meanwhile, saw consumers spend a total of $12.4 billion, up 9.6% year over...
