Market researcher YipitData has released the second edition of its Home Goods Market Share Index: Pure Players, detailing which retail brands have gained market share, as in the case of La-Z-Boy, and lost market share, as in the case of Bed Bath & Beyond.
Among those losing the most market share, Bed Bath & Beyond was down 1.77 percentage points in the index, Ashley Furniture was down 1.07 percentage points, Wayfair was down 1.04 percentage points and Overstock was down 1.02 percentage points. Although they experienced a huge boom in sales at the beginning of the COVID-19 pandemic, Overstock and Wayfair have not been able to keep pace as consumers increasingly return to in-store shopping.
Top market share gainers were La-Z-Boy, up 1.21 percentage points, Pottery Barn, up 1.03 percentage points, Restoration Hardware, up 0.80 percentage of a point, Arhaus, up 0.38 of a percentage point, and Crate and Barrel/CB2, up 0.30 percentage point.
Even if it is losing some ground, Wayfair continues to have the largest market share, at 14.41% among pure home merchandise brands.
YipitData’s research indicates that even with the post-pandemic return-to-store shopper trend, monthly gross merchandise volume for all the top 10 home merchandise retailers has shrunk compared to last year, indicating a noticeable decline in consumer spending on housewares and furnishings. Overall sales are well above where they were in early 2020, YipitData maintained, but the data suggests that consumer purchasing is returning to pre-pandemic levels.
“As concerns around consumer spending and inflation heighten and growth of the home goods industry slows, it’s becoming more important for retailers to understand their performance relative to the larger market context,” said Dan Pellegrinelli, YipitData’s vp of research, in announcing the research findings.
YipitData ranks the top 30 home goods pure players as:
1. Wayfair
2. HomeGoods
3. Big Lots
4. IKEA
5. Bed Bath & Beyond
6. Restoration Hardware
7. Ashley Furniture
8. Pottery Barn
9. La-Z-Boy
10. At Home
11. West Elm
12. Crate & Barrel/CB2
13. Overstock
14. Living Spaces
15. Rooms To Go
16. Raymour & Flanigan
17. Nebraska Furniture Mart
18. Bob’s Discount Furniture
19. Williams Sonoma
20. The Container Store
21. Pottery Barn Kids & Teens
22. Arhaus
23. Havertys
24. Badcock Home Furniture
25. Frontgate
26. Ethan Allen
27. Room & Board
28. Furniture Row
29. Rejuvenation
30. Serena & Lily
