The Yankee Candle Co. has launched the new Studio Collection, a curated line of the company’s favorite fragrances in simple and sophisticated glass vessels featuring sleek, geometric design in trending hues.
The Studio Collection has initially rolled out at Target.com, Target stores, YankeeCandle.com and Yankee Candle retail locations. The lineup features 12 popular Yankee Candle fragrances, two of which, Dried Lavender & Oak and Warm Luxe Cashmere, are exclusive to Target’s Studio Collection presentation.
Studio Collection candles offer glossy exteriors and are made with natural fiber wicks and essential oils mixed into a premium soy wax blend.
The collection also includes Beach Walk, Coconut Beach, Fresh Cut Roses, Iced Berry Lemonade, Lemon Lavender, Ocean Air, Pink Sands, Sage & Citrus, Vanilla Crème Brûlée and Wild Orchid.
Yankee Candle, a division of Newell brands, will add additional seasonal favorite fragrances such as Balsam & Cedar, Pumpkin Banana Scone and Spiced Pumpkin for the fall and holiday seasons.
“Fragrance is an essential element in a home, so we put a modern twist on our fan-favorite fragrances to enhance the vessel as a décor statement as well,” said Anna Whitton, Yankee Candle vp of marketing. “At Yankee Candle, we are always keeping an eye on design trends, and the Studio Collection offers consumers a new way to experience their favorite fragrances in a stylish and unique vessel that can create a space where everyday moments feel special.”
