Williams-Sonoma retail divisions are rolling out initiatives, including a new furnishing collaboration for West Elm and access to Williams-Sonoma’s loyalty program by customers of its Rejuvenation banner.
West Elm is introducing a collaboration with Eva Chen, a fashion tastemaker and children’s book author, inspired by a love of reading and featuring furniture, textiles, lighting and decorative accessories, the company announced.
Encouraging children to read is central to the new Eva Chen for West Elm furnishings collaboration (pictured above). The Lofted Bed, for example, features a reading nook. The Arched Reading Bookcase sits low so children can easily select their books of choice.
Williams-Sonoma, meanwhile, is boosting Rejuvenation, one of its smaller banners, by giving its customers access to The Key Rewards loyalty program.
By joining The Key Rewards loyalty program, Rejuvenation customers can earn and redeem rewards while shopping online and in-store as well as through Williams-Sonoma’s namesake banner, West Elm, Pottery Barn, Pottery Barn Kids and Pottery Barn Teen, as well as the company’s other small banner Mark & Graham.
Consumers can sign up for the free loyalty program or earn rewards quicker by applying for The Key Rewards credit card, Williams-Sonoma reported.
