With new 2022 merchandise and more items from already popular product lines, Williams-Sonoma has launched its Halloween seasonal assortments across the company’s entire portfolio banners: Williams Sonoma, West Elm, Pottery Barn, Pottery Barn Kids and Mark & Graham.
Consumers shopping the Williams Sonoma website and its retail stores will find the brand’s largest Halloween collection to date with new additions to the brand’s popular collaboration with Peanuts featuring Snoopy, Woodstock and Charlie Brown enhancing items ranging from food and tabletop pieces to baking tools and glassware, the company stated. William Sonoma’s in-house designed seasonal tabletop collections will incorporate new items for celebrations. The Williams Sonoma brand also has advanced new Halloween product collaborations including those with Flour Shop, Butter Love & Hard Work, Pottery Barn Kids, Georgetown Cupcakes and Dash.
Williams-Sonoma’s West Elm has launched an expanded Halloween assortment with more design innovation to help customers celebrate the season in style, the company asserted, including, for example, slithering Metal Snake-covered wine glasses and Terracotta Skull Candle Holders. Festive Halloween dinnerware and Trick-or-Treat Pillow Sets enhance the collection, Williams-Sonoma maintained. The full assortment is available on westelm.com
Pottery Barn has expanded its Halloween assortment with everything from enchanted lanterns and outdoor lit décor to skeleton drinkware and bar tools, Williams-Sonoma indicated. For customers looking for Halloween tabletop, Pottery Barn introduced spirited dinnerware featuring friendly ghosts and pretty pumpkins. The banner also launched additions to its Peanuts collection with new tabletop and outdoor décor items. Cozy pumpkin, ghost and bat-shaped pillows round out the Halloween line-up. Consumers can visit Pottery Barn’s Halloween Shop for the full offering. Online, the banner includes its range of seasonal items in the Halloween Shop, but consumers also can check out Peanuts products via the collection’s own landing page.
The Pottery Barn Kids Halloween assortment focuses on trend-forward product launches and innovations across the costume, treat bag, accessories, bedding, décor and tabletop segments, all available through the brand’s Halloween shop. For its part, Pottery Barn Teen designed Halloween Bat string lights to add spooky detail to any space, among other items. Consumers can shop the Pottery Barn Kids Halloween and Pottery Barn Teen assortment by visiting PotteryBarnKids.com and PBTeen.com.
For options in personalized products, Mark & Graham is debuting the brand’s most extensive Halloween collection to date, offering entertainment, home décor, games, accessories and pet apparel items. Consumers can customize all items with festive phrases, and monograms, as well as bat and pumpkin icons. The Mark & Graham Halloween collection ranges from a Ghost Cheese Board to a Candy Corn Dog Sweater. A curated shop features ideas for product personalization with phrases including Here for the Boos, Eat, Drink & Be Scary, and Witch’s Brew on entertainment items for Halloween parties. To find the seasonal offerings, consumers can visit markandgraham.com/Halloween.
“Our in-house design teams across all brands have created a Halloween assortment that offers our customers unmatched quality and imaginative details that make you want to celebrate at the first sight of fall,” said Williams-Sonoma president and CEO Laura Alber in announcing the seasonal initiatives. “Our customers know they can come to us for everything they need to create magical memories this Halloween season, whether they are celebrating at home by cooking, baking, decorating, hosting a party or dressing up in costumes as a family.”
