Williams Sonoma and Williams Sonoma Home have launched a new mobile iOS shopping app developed to provide consumers with a seamless and convenient shopping experience.
The recipes have been tested by the Williams Sonoma Test Kitchen and come along with exclusive how-to videos and smart grocery lists, the company noted. For consumers looking ahead to an event or celebration, the app provides an easy means of creating and managing a registry at home or on the go.
The app offers shoppable images that provide ideas and inspiration for hosting, entertaining and setting the table. Users can shop by room to explore curated looks assembled to inspire, then just click to shop, and they can connect with design experts virtually or set up a one-on-one appointment.
In addition, Williams-Sonoma maintained that consumers can select a nearby location to receive notifications about in-store events and in-stock items.
“The Williams Sonoma app is designed to inspire our customers and help them discover new products while shopping through an enhanced mobile experience,” said Williams Sonoma president Felix Carbullido in announcing the app introduction. “By also providing elevated registry services, design help and account management tools, the new app is able to replicate several of our in-store customer service experiences for our online and mobile customers.”
