More consumers plan to spend money celebrating Mother’s Day and Memorial Day this year, while fewer plan to spend for Father’s Day, according to a study by Coresight Research.
For Father’s Day, 41% of consumers expected to spend on celebrations. In 2024, 47% of consumers expected to spend on Father’s Day, while 40% actually did so. In the current year, 24% of respondents said they would celebrate Father’s Day without engaging in additional spending.
The proportion of consumers who expect to spend on celebrating Memorial Day this year, at 45%, is greater than the 39% proportion that spent on the 2024 holiday. If actual behavior for Memorial Day 2025 follows the same pattern as last year, Coresight noted, slightly more consumers will spend than expected to do so, which in last year’s case was a three-point difference. In addition, 33% of survey respondents said they plan to celebrate but not spend additional money on the holiday to kick off the summer season.
