Williams-Sonoma’s West Elm banner is rolling out a redesigned registry for the brand’s West Elm Baby and West Elm Kids collections.
West Elm launched the West Elm Baby and West Elm Kids collections in 2021 with looks that conform to the brand’s signature design aesthetic, quality craftsmanship and commitment to sustainability. In response to their popularity, the company expanded the collections to include not only furniture but also bedding, bath, rugs, lighting, décor and gifts. West Elm has also established collection collaborations with partners ranging from fashion designers such as Joseph Altuzarra to iconic institutions such as National Geographic, Williams-Sonoma noted.
The company will make the West Elm Baby and West Elm Kids collections easy to discover on the West Elm website. Consumers who sign up will find free registry tools, inspiration, nursery design services executed by West Elm’s Design Crew, Williams-Sonoma stated, and a completion discount for a limited time following celebrations. In addition, the new West Elm Baby and Kids registry allows customers to add items from all Williams-Sonoma brands, including Pottery Barn Kids, to their registry.
