Williams-Sonoma’s West Elm banner has launched a new collaboration with Rhode, a women-owned and operated lifestyle brand, celebrating color throughout the 40-piece collection that includes tabletop, decorative accessories and textiles that feature layered prints and vintage detail.
Main offerings from the collection include stoneware four- and eight-piece dinner plate sets sold for $60 or $120, with salad plates, batik placemats and napkins available in sets of four and eight running from $40 to $104. Other key items include decorative pillow covers priced from $49 to $59, quilt and sham sets priced from $230 to $330, and the Wiggle Round Pillows, priced at $39.
In announcing the collection launch, Day Kornbluth, West Elm president, said, “We are excited to share this capsule collaboration with Rhode, which brings their signature print voice to bedding, linens and entertaining pieces for the home, and celebrates the optimism of both Rhode and West Elm.”
Khatau added, “This collection is full of inspiration from our travels and intended to mix and match unabashedly. It was such an incredible process to collaborate with West Elm and bring our signature prints to life with their team.”
Although the launch shouldn’t be considered an immediate response, Williams-Sonoma noted in its last earnings conference call, that, of its banners, West Elm suffered most from recent consumer reluctance to purchase big-ticket discretionary items because of the heavy proportion of furniture in its assortment.
