QVC Group, part of QVC Group, Inc., announced the appointment of digital media veteran Alex Wellen as its president and chief growth officer.
Wellen, who arrives at his new position with more than 20 years of experience in digital media, will report to David Rawlinson, president and CEO, QVC Group, Inc. Most recently, Wellen (pictured above) served as president and CEO of MotorTrend Group, and he also held senior leadership roles at Turner Broadcasting and CNN Worldwide, according to QVC Group.
In his new role, Wellen will define and lead QVC Group’s growth strategy in the United States, including social selling, streaming, digital for qvc.com and hsn.com, new business development and platform distribution. He will supervise a multifunctional team, introduce new capabilities into the organization and develop and execute plans to drive success and growth at QVC Group, according to the company.
“Alex (Wellen) is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” Rawlinson said. “Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV and many other platforms. His unique skill set will be instrumental as we continue to execute our growth strategy, build new capabilities and compete to win.”
