Wayfair will kick off its annual Way Day sale on April 26 at 12 a.m. Eastern time offering the lowest prices of the year with free shipping on everything across its websites and via livestream.
This year, customers can shop deals up to 80% off furniture and décor, outdoor essentials, housewares, appliances and related goods across all Wayfair brands, which include AllModern, Joss & Main, Birch Lane, Perigold, Wayfair Professional as well as the namesake banner. The company also has created a deal showcase for Wayfair on Air, the company’s video commerce experience available on the Wayfair app and @Wayfair on Instagram. Wayfair will host exclusive giveaways during the livestream events where consumers can win free gift cards.
In addition, Way Day shoppers will find exclusive deals, including a variety of doorbusters from housewares brands such as Cuisinart, Dyson and KitchenAid, as well as 24-hour Flash Deals on top-selling furniture and decor, the company noted.
“With the spring season underway and warmer months ahead, home is top of mind for our customers, and we know that they continue to seek great value as they refresh their indoor and outdoor spaces, plan home improvement projects, and stock up on home essentials,” shared Steve Oblak, Wayfair chief commercial officer, in announcing the event. “This Way Day, we are excited to offer our customers the best prices of the year as well as fast and free shipping across our unparalleled selection for the home.”
