Home Wayfair Market Share Leads Home Specialists as HomeGoods Gains Ground
February 5, 2024

Wayfair Market Share Leads Home Specialists as HomeGoods Gains Ground

Wayfair, HomeGoods and Big Lots had the highest market shares among pure-play specialty home product retailers for the fourth quarter of 2024, according to market researcher YipitData.

HomeGoods had the highest gain in the market share in a study from YipitData, at 1.9 points versus the year-before fourth quarter. Restoration Hardware had the largest drop, at 0.8 points. Homesense, sister retailer to TJX’s HomeGoods, had the highest growth by gross market value at 19% year over year.

In the top three, Wayfair market share gained 0.6 points to 15.2%. HomeGoods, with its 1.9 point gain, reached a 14.5% market share. Big Lots slipped 0.8 points for an 8.3% market share.

In the 2023 fourth versus the period a year earlier, the results for the specialty retailers rounding out the top 10 were:

  • Ikea at 7.8%, down 0.2 points.
  • Pottery Barn, 5.6% flat.
  • Ashley Furniture, 4.9%, down 0.3 points.
  • La-Z-Boy, 4.1%, down 0.7 points.
  • Crate & Barrel, 3.6%, down 0.4 points.
  • Williams Sonoma, 3.5%, up 0.6%.
  • Restoration Hardware, 3.4%, down 0.8%.

Others gaining share, according to YipIt, included At Home, up 0.1 point to 2.9%, Bed Bath & Beyond, up 0.1 point to 2.3%, Pottery Barn Kids & Teen, up 0.1 point to 1.9% and Homesense, up 0.2 points to 0.8%.

 

Share Now!

Related Posts: