Wayfair has introduced a membership program that extends across all its banners, including the namesake, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional, all for a $29 annual fee.
Wayfair Rewards offers multiple benefits, the company stated:
- 5% back in rewards on all merchandise across Wayfair banners that Rewards members can apply to future purchases and that never expire as long as the member remains signed up
- Exclusive member-only sales with steep discounts on products across product assortment, including national brands
- Early access to major Wayfair sales events, including Way Day
- Free shipping on all purchases, regardless of order size
- Priority customer service with a dedicated phone line
- Special offers and perks, including a birthday rewards offer
Rewards purchases don’t apply to gift cards, and free shipping doesn’t apply to Alaska, Hawaii, and United States territories.
“We designed Wayfair Rewards to deliver extraordinary value to our customers with meaningful perks that can be felt immediately,” said Wayfair chief commercial officer Jon Blotner in announcing the membership program introduction. “Whether you’re embarking on a remodel or just looking for a new throw pillow or kitchen gadget, our diverse catalog combined with our new rewards program ensures members get exceptional savings every time you shop with us. We want to make it easy and affordable for people to create a home that truly reflects their style and meets their individual needs. From home renovations and seasonal decorating to everyday updates, Wayfair Rewards gives our members unmatched value and a seamless shopping experience that provides substantial, rapidly accumulating benefits and keeps rewarding them long after they’ve checked out.”