Wayfair has introduced a program to give consumers a shortcut to the best items in the company’s catalog across every style and price point.
Wayfair Verified is, in essence, a seal of approval developed to identify items that company product specialists have evaluated and judged based on quality and value, the company noted.
Each Wayfair Verified products goes through a five-step evaluation process, the company maintained:
- Packaging & Assembly Assessment. Upon arrival, packaging experts evaluate the product packaging, the assembly task, legal compliance and instruction clarity.
- Comprehensive Quality Audit. Product specialists inspect each item against category and class-specific criteria to ensure quality and verify the accuracy of on-site details.
- Qualitative Quality Review. Each item receives an expectation based on comfort, material feel, stability and overall satisfaction.
- Value Determination. Product specialists assess the results of the previous inspections against price to determine if an item clears Verified’s all-in value threshold.
- Verified Treatment. Once Verified, specialists create custom videos and other product content to highlight key features.
In developing a seal of approval, Wayfair is simplifying the customer’s shopping process by spotlighting products that maintain a designated level of quality through rigorous evaluation, the company indicated.
“We know that shopping for home products online can be overwhelming,” said Jon Blotner, Wayfair president of commercial and operations. “Customers shouldn’t have to guess if a sofa is comfortable or a table is sturdy. With Wayfair Verified, we do the testing so they don’t have to, sitting on sofas, assembling furniture and evaluating every detail, so shoppers can feel confident, knowing we stand behind every selection.”
