In the company’s biggest promotional event of the year, Wayfair has set its annual Way Day sale to kick off beginning on Saturday, April 26 at noon Eastern time at its namesake, AllModern, Birch Lane, and Joss & Main banners.
Wayfair indicated that it would provide deals on trusted brands such as Keurig, Bissell, Blackstone and Samsung. New flash deals will launch every 24 hours, and Wayfair customers will find savings on thousands of the company’s Verified products, which its product specialists select for outstanding quality and value, Wayfair maintained.
To pave the way for the annual event, Wayfair plans to launch daily deals and doorbuster offerings starting on April 17 and running through Way Day’s close on April 28. During the extended savings period, Wayfair customers will find bargains on a broad range of brands, including Hamilton Beach, Viking, Kelly Clarkson Home, as well as the company’s exclusive Wayfair Sleep and Wayfair Basics products, while supplies last.
On April 25, the company will provide early Way Day access to Wayfair Rewards members, who already get 5% back on their purchases. Consumers who sign up for Wayfair’s membership program between April 17 and 28 will enjoy 50% off their first year’s fee, as well as 5% back, free shipping on all items and priority customer service, among other benefits.
Wayfair will provide free shipping sitewide for product purchases made during the three-day Way Day event, with many items qualified for free full-service delivery, fully assembled and delivered to the customer’s room of choice.
In addition, Wayfair will offer exclusive in-store savings with doorbusters, register-to-win prizes and family-friendly fun, including a visit from the Chicago Bulls mascot Benny the Bull, at its brick-and-mortar store in Wilmette, IL, just north of the Windy City. The physical stores operated by Wayfair’s AllModern, Birch Lane, and Joss & Main banners will also feature in-store events, the company pointed out.
Wayfair recently appealed to its vendors to consider holding back on price increases associated with President Trump’s tariff actions and, so, provide better prices for Wayfair members, including during Way Day.
“We know that now, more than ever, customers are looking to make thoughtful choices when it comes to their homes,” said Wayfair’s president of commercial and operations, Jon Blotner. “Way Day is our moment to help them do just that with unbeatable deals, incredible selection, and the convenience of free and easy delivery. Whether it’s tackling spring organization, upgrading an outdoor space, or finding that perfect finishing touch, Way Day helps customers create spaces they love with value they feel good about.”
