NBCUniversal and Walmart are working together to give fans of Bravo’s “Below Deck Mediterranean” a chance to shop goods inspired by the show on the Peacock streaming service as they watch.
The company noted two more shoppable dates remain, December 5 and 12. When customers find something they want during the show run, they can press arrows on their remote to browse the interactive onscreen product carousel and scan a QR code to checkout on walmart.com.
NBCUniversal’s Must ShopTV Ad Innovation and Walmart’s web checkout enable the shoppable episodes. Powered by Kerv Interactive, Must ShopTV uses AI technology to identify objects within the scene of a show, enabling viewers to shop products featured in or inspired by the content they’re watching. So, after the chief stew serves a sit-down dinner, Peacock will provide viewers with a shoppable ad unit where they can shop for dishware similar to what they’ve just seen at affordable prices. Plus, items are paired with Walmart’s inventory, so viewers will only see readily available options.
“Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows,” said William White, chief marketing officer, Walmart U.S. “It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase. We know some of our customers’ most loved TV shows right now are on Bravo. By expanding our shoppable TV footprint with NBCUniversal, we’re pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favorite cast members while they’re watching.”
Josh Feldman, global chief marketing officer, Advertising and Partnerships, NBCUniversal, added, “For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show. Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”
