At a time when consumer priorities are being redefined, Walmart is getting into refurbished goods through a program dubbed Walmart Restore, which gives consumers the chance to purchase quality goods at lower prices than new products.
The goal of Walmart Restored, Michael Mosser, general manager, Walmart Marketplace stated in a company blog post, is to provide refurbished products at everyday low prices in conjunction with suppliers. He pointed out that the retailer already works with sellers and suppliers on walmart.com who are refurbishing goods and preparing them for resale at significantly lower prices than consumers could find new. Now Walmart Restored launches as an online designation on the company’s main sales platform. However, walmart.com/restored isn’t the only vehicle the company is using to promote refurbished goods. Going forward, refurbished items will pop up in walmart.com searches.
Shoppers will find refurbished items from Apple, Samsung, KitchenAid and other top brands in the Walmart Restored program. When customers buy a Walmart Restored product, whether it’s a laptop or a kitchen appliance, it will have been professionally inspected, tested and cleaned, Mosser asserted. To help ensure shopper confidence and customer satisfaction, he added, Walmart offers 90-day free returns on restored products.
Walmart Restored is available online now and will arrive in select stores later this year, Moser noted.
To get started with a bang, Walmart launched its restored program with promotional pricing in time for back-to-school shopping.
Already, Walmart lists more than 1,000 products in its restored destination, with consumer electronics getting a landing page presentation along with kitchen electrics from not only KitchenAid, in this case, a restored KitchenAid Professional 600 Stand Mixer 6-Quart 10-Speed in Empire Red for $219.99, but also Emeril Lagasse and Curtis Stone, and a restored Shark NV360 Lightweight Portable Navigator Professional Deluxe Upright Vacuum for $134.95.
