Connected commerce platform Lucky has struck a deal with Ulta Beauty that will link vendors’ direct-to-consumer e-commerce sites to the retailer’s stores.
Under the agreement with Ulta, Lucky will connect brand DTC websites and marketing platforms with the retailer’s in-store inventory in real time. Consumers browsing a preferred brand website or marketing platform can see which products might be available at nearby Ulta stores they can visit to shop their choices or tap for same-day pickup or delivery.
“The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape,” said Sneh Parmar, Lucky co-founder. “As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it’s crucial for brands to adapt and innovate. By integrating Ulta Beauty’s in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility and choice.”
