Ulta Beauty has announced the launch of its retail media network, UB Media, which will offer brands addressable advertising that leverages its Ultamate Rewards members.
Among its strategic initiatives, the company recognizes that retail media networks are an increasingly critical piece of the modern marketing mix, it pointed out. For retailers, such media can be a valuable opportunity to strengthen brand partnerships. UB Media builds upon the company’s existing Digital Marketing Partner Program to provide more effective opportunities to leverage Ulta’s Ultamate Rewards program and create more iterative opportunities within the ever-evolving omnichannel environment.
Ulta Beauty enriched its portfolio of ad products and channels to launch UB Media and will continue to do so in real time. As it debuts, the network offers advertising access via offsite display, videos, social media, influencer and in-store sponsored products. Partner brands that use UB Media will have access to closed-loop campaign level reporting including audience and creative insights, Ulta indicated.
