Ulta Beauty is preparing an immersive beauty event in San Antonio, TX, developed to whip up enthusiasm for skincare, hair care, makeup and wellness.
For the April 26 Ulta Beauty World event, the retailer is inviting beauty aficionados to enjoy exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials, and demonstrations by the Ulta Beauty Pro Team, the company noted. The event also will feature on-the-spot sampling from a diverse lineup of premier beauty brands across categories and interactions with beauty creators. Attendees will receive curated swag bags with a value of more than $1,000, including products from top beauty and wellness brands. The one-of-a-kind beauty celebration unites beauty lovers, industry insiders and top brands for a day of discovery and inspiration, Ulta stated.
“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, Ulta Beauty chief marketing officer. “With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before, offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us.”
