Lifestyle maven and television host Sandra Lee is teaming with QVC on a holiday event and product collection focused on home celebrations.
Lee, as Aunt Sandy Claus, and QVC are launching a collection consisting of holiday décor, kitchen and entertaining essentials, and linens created especially for QVC, the Qurate Retail operation noted. The program includes such holiday décor as illuminated gingerbread houses, stockings and stocking holders, as well as kitchen/bakeware essentials including a stamped stoneware muffin pan and pie plate, a stoneware cake stand and copper Christmas cookie cutters. The collection also includes linens, such as a reversible plaid/sherpa comforter set and pillows. QVC already has select items from the collection available on qvc.com, and it will introduce the full collection in a November 17 broadcast.
Lee (pictured above) will host three one-hour specials dubbed “Sandra Lee Now” airing on QVC November 10, 17 and 24 at 4 p.m. eastern time. She will offer hints and hacks for holiday cooking, entertaining, gifting and related matters throughout the specials, while the shows highlight festive finds including those from the Aunt Sandy Claus holiday décor and trim collection, according to QVC. QVC added it is rolling out the entire Aunt Sandy Claus assortment at prices under $100
“Sandra Lee always brings the fun and the festive and that’s exactly why we are thrilled to welcome her back and have her share her expertise in holiday entertaining, gifting, cooking and more through new programming for the season,” said Kristen Stevens, QVC vice president of Home and GMM. “As a member of our Q50, Sandra embodies the spirit of the Age of Possibility through her successful career that has spanned decades. Now, our QVC customers can experience the magic that Sandra has to offer for the holiday season.”
