Tractor Supply Co. has selected Revionics, a provider of retail pricing, promotion, markdown and analytics solutions, to implement an intelligent pricing platform that can help the retailer scale loyalty-enhancing pricing across its retail network.
The between Tractor Supply and Revionics comes at a time when retailers are considering how to unify their shopping experiences and operations. Tractor Supply operates more than 2,200 stores and an e-commerce operation at www.tractorsupply.com. The company selected Revionics’ Base Price and Markdown applications to provide advanced capabilities to streamline and automate dollar-and-cents decisions across locations and products, even as consumer demand, market conditions and other factors continue to shift.
Revionics noted the retailer has been a customer since 2010. In its application of technology to business, Tractor Supply continues exploring new ways to leverage artificial intelligence, advanced analytics and science to deliver prices that satisfy customer expectations and achieve positive outcomes, Revionics pointed out.
Matt McGrath, Tractor Supply’s vice president of pricing, events and presentation, said, “Tractor Supply is focused on providing customers with what they need at the everyday low prices they deserve. Our collaboration with Revionics plays an important role in our ability to offer customers the most attractive prices. The scale and sophistication of Revionics, along with the ability to price at a localized level, have been extremely strategic for our business.”
Scott Zucker, general manager of Revionics, an Aptos company, added, “With its deep understanding of its customers, convenient neighborhood locations and investments in customer-centric pricing, Tractor Supply is doing all the right things to continue to serve its customers with legendary service and earn their sustained loyalty. This retailer has done an excellent job leveraging AI in meaningful ways across its enterprise for functions including customer service, inventory availability and, of course, pricing.”
