At a time when other retailers are revamping shopper loyalty initiatives, Tractor Supply Co. has announced enhancements to its Neighbor’s Club loyalty program, providing rewards faster and establishing easier-to-meet tier qualifications.
Under the new program parameters, members earn Preferred status with a lower annual spending level of $500 in the calendar year versus $1,000 previously. They can now earn an initial reward at only 200 points versus 500 previously. Tractor Supply will improve program relevance by issuing more personalized offers and tailored incentives based on customer interests and shopping patterns.
Neighbor’s Club is a three-tier loyalty program available to Tractor Supply and Petsense by Tractor Supply customers, both online and in stores, the company indicated. Members accrue points for every dollar spent, with higher-tier participants accumulating points at a faster clip. Members can redeem points for rewards, services and other benefits.
“Neighbor’s Club is such an important part of our connection with our customers,” said Kimberley Gardiner, Tractor Supply chief marketing officer in announcing the program reconfiguration. “It’s one of the many ways we bring them value, while personalizing their shopping experiences and rewarding their loyalty. If Tractor Supply stands for one thing, it’s legendary service. These enhancements to Neighbor’s Club will build on and strengthen the incredible experience our Team Members create in our stores as we serve Life Out Here. We’re delighted to make it even easier and faster for customers to receive benefits, especially the heroes who serve our communities every day.”
