TelevisaUnivision, a leader in Spanish-language media and content, has partnered with Shopsense AI to bring a retail media service to Spanish-speaking audiences across linear and streaming platforms.
TelevisaUnivision is integrating Shopsense AI’s retail media capabilities into key events and programming, including music, sports and entertainment. The partnership began with the Latin American Music Awards on Thursday, April 25, which aired live on the company’s broadcast and streaming Univision, Unimas, Galavision and Vix channels.
With some of the biggest Hispanic music stars appearing at the awards, TelevisaUnivision collaborated with Shopsense to connect viewers with curated collections featuring items inspired by the hosts and performers featured throughout the night. The partnership kicked off with the Latin American Music Awards pre-show “Noche de Famosos,” with host and beauty icon Alejandra Espinoza giving viewers a sneak peek into the platform.
Shopsense’s patent-pending technology makes on-screen content easily shoppable across TelevisaUnivision’s linear and streaming platforms. It uses QR codes and dedicated URLs that direct viewers to a show-specific digital store. Recent Shopsense audience research suggests that nearly nine out of 10 consumers use their mobile devices to browse shoppable TV content.
The four initial curated collections were tailored to distinct themes and interests and aired as:
- “Get Ready with Me featuring Alejandra Espinoza,” with content inspired by the host’s coverage of the Latin American Music Awards;
- “Neon Vibes,” developed to bring the vibrant colors and sounds from the show into the home with bold colors, playful fabrics and eye-catching patterns.
- “Regional Urbano,” a collection that captures the style of regional Mexican and urban music with influences from reggaeton, pop and other relevant genres.
- “Looks For Less,” focused on helping shoppers dress like their favorite artists without breaking the bank.
The Latin American Music Awards scheduled lineup included Marc Anthony, Farruko, Peso Pluma, Carin León, A.B. Quintanilla, Arcangel, country artist Jennifer Nettles, and Ky-Mani Marley, son of legend Bob Marley. Becky G and Thalia performed in addition to co-hosting.
“We’re excited to partner with Shopsense AI as its exclusive Spanish-language media partner, enhancing the overall viewing experience for our audience and providing an engaging opportunity for them to connect through big moments in music, sports and more,” said Donna Speciale, TelevisaUnivision president of U.S. advertising sales and marketing. “This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands, and offer more touchpoints to engage with consumers.”
