In an initiative that demonstrates the company’s effort to unify online and in-store consumer outreach, Target recently outlined its spring marketing and product promotional push for spring in a “Garden Party” theme.
A series of corresponding video, social, digital and outdoor ads includes some spoaccompanied by John Paul Young’s 1977 hit song “Love Is in the Air.”
In stores, the “Garden Party” theme will underlie a fresh visual presentation emerging from Target’s Easter-related efforts and now focused on seasonal merchandising initiatives that address spring break, home and closet refreshes and new beauty. The campaign extends across product categories such as food and drink, the company noted. Most of the featured merchandise is priced at less than $20, and visuals supporting the marketing campaign feature families enjoying seasonal occasions.
The “Garden Party” theme bridges marketing across stores and digital operations. In stores, a “Garden Party Welcome” space emphasizes pastel pops, woven textures and easy-to-shop displays filled with seasonal décor, fresh floral bouquets, apparel and new arrivals, Target maintained. A path to the home department leads to presentations of bloom-inspired decor, branded pop-up displays and shop-in-shop installations. At the back of the sales floor, an Outdoor Shop with garden house inspiration stocks trendy options to update balcony, patio and backyard spaces.
Across the Target app, target.com and social media, consumers can check out curated collections positioned to provide inspiration in a way that mirrors the “Garden Party” theme in stores. Content online shifts the emphasis slightly with the added incorporation of a “Spring Breeze” theme in an effort that includes an Instagram takeover featuring lifestyle creators and before-and-after transition videos that demonstrate how Target can transform spaces and styles for spring, the company reported.
Brightroom Sort It Storage Container
As it proceeded, Target touted departmental presentations as destinations where consumers can browse new finds for spring that emphasize private labels and brand exclusives to help differentiate the offering. The company said the presentation is part of Target’s drive to elevate its home assortment with more style and refreshed aesthetics, as well as collaborations with distinctive, popular brands. For example, in kitchen goods, Target spotlighted its Figmint label in the form of a freezer- and microwave-safe Small Snack Bento Food Storage Container. In organization, the retailer highlighted a Brightroom Sort It Storage Container with 13 Shallow Cups.
Target is also showcasing such partnerships as Hearth & Hand with Magnolia in baking-related products and Threshold Designed with Studio McGee in tableware. A Disney and Marvel Collections by Pillowfort offers a more than 50-item assortment of character-inspired hooded blankets, figural dolls and pillows, sheet sets, quilts and even glow-in-the-dark comforters.
