Beard Club is launching at Target with the rollout of a beard trimmer, body trimmer and premium beard care items at the retailer’s stores and website.
The strategic partnership marks a significant milestone for Beard Club, it announced, as the company expands its customer base. The company’s goal, it stated, is to provide high-quality grooming solutions to more consumesr with support from brand partners, NBA star James Harden (pictured above) and entertainer and businessman Kid Cudi.
Beard Club produces a range of grooming essentials tailored specifically for the modern man, the company stated. Target featured products include the Precision Beard Trimmer, Body & Groin Trimmer, Beard Oil, Leave-In Thickening Beard Conditioner, Beard & Face Wash and Beard & Scruff Cream. Beard Club’s products are formulated with premium ingredients, the company added, to nourish, strengthen and style beards of all lengths and textures.
The availability of Beard Club products in Target stores and on its website will make it easier for consumers to access the brand’s products, according to the grooming products company. Target’s website currently includes a Beard Club brand page, and the retailer also is offering the product line in store.
“As we see the men’s grooming category spotlight shift from wet shave to beard care, we are excited to bring Beard Club’s premium grooming products to Target stores,” said Bryan Welfel, Beard Club CEO. “With our commitment to quality and innovation, we aim to enhance the grooming experience for men everywhere, and this partnership with Target allows us to reach a wider audience seeking top-tier beard care solutions.”
