On April 12, Target Corp. is launching a limited-time collection of home, entertaining and apparel products developed with global lifestyle brand Kate Spade New York to help people celebrate everyday moments.
Target stated the Kate Spade New York x Target collection offers aspirational designs and accessible style while reinforcing its reputation for delivering high-quality, stylish collaborations at an affordable value.
The Kate Spade collection focuses on spring entertaining and includes what Target describes as an eclectic mix of drink and dining ware, and colorful party décor such as balloons and lanterns. The collection features more than 300 items, including tabletop, serveware, home accessories, apparel and handbags, with more than half available for $15 and under and prices starting at $5. In housewares, for example, Target is offering a four-piece melamine plate set for $12; a melamine 2-in-1 checkers and serve tray for $20; an acrylic beverage dispenser for $40; a ceramic cake stand for $40; a four-piece highball glass set for $15; and a three-piece ceramic jar candle gift set for $20.
The company maintained that Most Target stores will feature a dedicated Kate Spade collection shopping space with a first-ever limited-time group of store-only items, including a small capsule of Target red handbags and bicycles. In addition to store-only items, online shoppers can also check out the collection starting on April 12.
“With versatile pieces that work for every occasion and can’t-miss prices, this partnership brings together Kate Spade’s signature style with Target’s legacy of making the best design accessible to all,” said Jill Sando, Target’s executive vice president and chief merchandising officer, apparel and accessories, home and hardlines. “Our teams worked together for two years to create this collection, and I can’t wait for consumers to see everything we have to offer. It’s stylish, affordable and loaded with items that’ll add plenty of joy to everyday moments.”
Lenox Corp. is the longtime tabletop licensee for Kate Spade. Outreach to Target and Lenox to confirm that Lenox is the tabletop supplier for the new Target collection was not returned at press time.
