As sustainability and wellness become more prominent consumer considerations, 55% of U.S. consumers say they’re more likely to try a new product if it’s marketed as being aligned to healthier and more sustainable lifestyles, according to a new consumer sentiment survey commissioned by advertising effectiveness consultant NCSolutions.
As sustainability and wellness become more prominent consumer considerations, 55% of consumers in the United States say they’re more likely to try a new product if it’s marketed as being aligned with a healthier and more sustainable lifestyle, according to a new consumer sentiment survey commissioned by and advertising effectiveness consultant NCSolutions.
In the survey, 59% of respondents said they recently purchased a new product because of its health benefits, and 27% said they bought a new product because it is good for the environment.
Younger generations are more likely to consider the effect of specific product choices on the environment, with 48% of Gen Zers and 44% of Millennials considering sustainability effects always or often, compared to 33% of Gen X and 29% of Boomers.
