In a deal designed to accelerate new technology deployment aimed at better connecting retailers and their online customers, Yotpo and Shopify have announced a partnership — supported by a Shopify strategic investment in Yotpo — ultimately designed to help e-tailers grow their businesses through innovative marketing tools and solutions.
Yotpo emphasized that it will become one of Shopify’s early launch partners for new development features. Yotpo’s role is to develop first-to-market technologies that help merchants of all sizes stand out in a competitive landscape, it added. Aligning product development roadmaps, the two companies will create shopping experiences connected between touchpoints and improve the one-to-one relationship between merchants and their customers.
Brandon Chu, vp/product acceleration at Shopify, stated, “Yotpo is a shining example of what is possible in the Shopify Ecosystem of partners and developers. We have watched the team deliver incredible value to merchants and have admired their tenacity and passion for building a better version of e-commerce where independent brands own relationships with their customers. Their marketing technology solutions have become trusted by thousands of merchants, and we are thrilled to invest in their growth and create even more impact, together.”
Tomer Tagrin, CEO at Yotpo, noted, “This new platform partnership is a significant milestone in our company journey, in our longstanding relationship with Shopify, and in service to our customers. With the last year’s addition of SMS marketing to the Yotpo platform, we now have five cutting-edge products available to Shopify merchants. We look forward to working even more closely with Shopify to provide smarter, more connected experiences that create real value for our mutual customers.”
