Shipt, characterizing itself as the retail technology company that connects consumers to delivery with a personal touch, is introducing its first-ever 5 Days of Delight promotion, featuring a collection of themed product lists, tips and daily deals to showcase how the company can help customers tackle their holiday to-do list.
The December 4 kickoff includes a $49 annual membership offer, down from $99, the Target-owned operation noted. Each day of the campaign will reveal a celebrity-curated collection and promotions from industry tastemakers such as, for example, Tan France, a fashion designer, entrepreneur and star of the television program “Queer Eye,” providing tips on decorating, as well as Meredith Hayden, on hosting, Issa Rae, on gifting, Laura Izumikawa, on family gifting, and Sazan Hendrix, on self-care.
The daily initiatives include:
- December 4, Decor to Adore with Tan France. A collection of decor essentials, including faux fur throws, decorative wreaths and seasonal candles curated by the designer.
- December 5, Hosting Hacks with Meredith Hayden. The Wishbone Kitchen chef shares her recipe for easy hosting ideas, including holiday table runners, gold-trimmed cocktail glasses, stoneware serving sets and other key essentials.
- December 6, Gifting Go-Tos with Issa Rae. The entrepreneur, actress and producer has curated a list of her holiday gifting essentials for targeted family members, including the hostess, the athlete and the traveler.
- December 7, Toy Tour with Laura Izumikawa. The “Naptime with Joey “ author provides a toy and game presentation ranging from an FAO Schwartz pottery wheel to a Nintendo Switch.
- December 8, Steps to Self-Care with Sazan Hendrix. The influencer and author of “A Real Good Life” presents a range of essential oil diffusers, skincare sets and wellness supplements that promote wellbeing, slowing down and savoring the holiday season.
“Making the lives of our customers easier so they can have more time back to be with their loved ones is at the core of what we do here at Shipt, especially this holiday season,” noted Alia Kemet, Shipt chief marketing officer, in announcing the promotion. “From orchestrating memorable holiday dinners to finding that perfect gift, we know our customers are stretched thin this season. By partnering with these dynamic experts and offering valuable savings opportunities on a wide variety of product categories, including memberships, Shipt is ensuring our customers are able to enjoy a festive, stress-free holiday season.”
