Black Friday once again will be the busiest shopping day of the holiday season in stores across the United States, according to a forecast by global retail solutions partner Sensormatic Solutions.
Filling out the expected top 10 busiest shopping days according to Sensormatic’s 2024 forecast:
- Super Saturday, Saturday, December 21
- Monday Before Christmas, Monday, December 23
- Sunday before Christmas, Sunday, December 22
- Second Saturday before Christmas, Saturday, December 14
- Saturday after Black Friday, Saturday, November 30
- Thursday after Christmas, Thursday, December. 26
- Third Saturday before Christmas, Saturday, December 7
- Saturday after Christmas, Saturday, Dec. 28
- Friday before Christmas, Friday December 20
In the U.S., Sensormatic stated, Black Friday and the other top-10 busiest shopping days account for 30% to 40% of all holiday retail traffic. Sensormatic Solutions predicts U.S. in-store traffic will be relatively flat, down no more than 3% year-over-year. To date, 2024 traffic has been down 2.6% on average versus 2023, according to Sensomatic.
“The period from Black Friday through the New Year is critical for retailers, and each year presents unique opportunities to optimize strategies and delight in-store shoppers,” said Tony D’Onofrio, president at Sensormatic Solutions, in announcing the forecast. “When the season wraps, ‘success’ is not just about increased sales; it’s about building brand loyalty, attracting new customers and setting the tone for the coming year. Our traffic predictions provide a valuable roadmap for the season, and the ability to adapt and respond to holiday shopping trends can be the difference between a good year and a great one for retailers.”
