Home Saks Launches TikTok Marketing Initiative
February 15, 2022

Saks Launches TikTok Marketing Initiative

Posted In: Retail Articles

As it seeks new ways to reach its customer digitally, Saks has made its official debut on TikTok with a diverse group of voices including creators, celebrities and fashion insiders.

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The initiative will give followers the opportunity to experience the world of luxury fashion and beauty through fun and engaging short-form videos, the company stated. 

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Saks partnered with content creators Larsen Thompson, Everett Williams, Chanel McKinsie and Maddie White to create videos showcasing the influencers participating in a shoe flip transition challenge using the retailer’s products.  

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The launch of Saks’ TikTok channel comes on the heels of two additional digital-first initiatives for the retailer: the debut of the Saks spring 2022 marketing campaign and the launch of Saks Stylist, a redesigned personal stylist and shopping service on saks.com and its mobile app.

“As we continue to innovate and elevate our experience as the leading luxury e-commerce destination, we are excited to introduce another touchpoint for our customers to discover on-demand style inspiration from Saks,” noted Emily Essner, Saks chief marketing officer, in announcing the digital initiative, “TikTok continues to have a significant impact on the fashion industry, and we are excited to join this creative community and connect with our customers in a new and compelling way.”

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